David R. Dickey

David is an experienced sales leader of health and healthcare services. He began his career with Aetna in various sales, account management, sales training, and sales management roles across small, mid-sized and national accounts. David was also one of the early employees of Definity Health, the inventors of Health Reimbursement Account (HRA) and the pioneer of Consumer Driven Healthcare Plans (CDHPs). Upon the company's sale to United Health Group, he became President of the Healthcare Transformation Group within United's National Accounts Division. David then co-founded RedBrick Health, a health and wellness company dedicated to changing the financing to reward consumer healthy lifestyles. And finally, David co-founded The Second Story Sales Company and currently serves as CEO.

Dave holds a Bachelor of Arts from Ohio Wesleyan University and is enrolled in the Certified Employee Benefits Specialist (CEBS) program through the University of Pennsylvania’s Wharton School. He lectures frequently on health care financing innovations, and contributes regularly to seminars and conferences.


“I have known Dave for 10 years in a professional capacity. He is a thought leader and innovative in the health services arena. He has a unique ability to see the opportunities in diverse business and help employers achieve superior outcomes.”

CEO, Ridgeview Medical Center

“Dave is collaborative and creative. He is always high energy and has great presentation skills. He is a good communicator with the ability to engage a group on a complicated subject.”

HR, Target Corporation

“Dave is the type of business professional with whom we all want to work. First, he listens and then uses his passion and innovation to help create a solution, bringing concept to reality.”

Principal, Towers Watson